Collection: EUNOIA THE BRAND

Welcome to Eunoia the Brand, the home of Parisian-inspired handmade garments. 

The name Eunoia comes from the translation of the Greek word, meaning "beautiful thinking." Beautiful thinking inspires a positive mindset, kindness, and mental wellbeing - values we like to honour as a brand. 

Eunoia the Brand is made for ladies that romanticise life, treasure their wardrobe, dream of luxury, and dress for themselves. 

Eunoia the Brand is the product of Sasha Jooste, a BA fashion design graduate, whose vision is to create bespoke high-quality garments and ensure an elevated customer experience.

They have a slow fashion approach to design, with all of their garments made ethically by local seamstresses. All their fabrication is hand-chosen by Sasha, meaning all of their fabric is high-end and high-quality. They produce their garments in small batches and focus on pre-orders for many designs. This reduces the amount of waste and creates a sense of exclusivity as only a few people will own each design.

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